Asset
management
The Spear Group has managed various properties since the early 1970’s. They earned the prestigious property manager accreditation from the Accredited Management Organization (AMO) in 1991. We have actively managed several affordable housing developments as well as rehabbed several developments. This includes several tax credit properties and numerous government assisted programs. We have all the tools needed to manage properties indefinitely or until further asset disposition.
Sales &
marketing
Our company has successfully marketed and advertised properties for over 30 years, giving us significant expertise in identifying target markets and tailoring our advertising efforts and resources to each one. The Spear Group’s experienced, professional sales staff handles every aspect of property leasing and sales. Our staff is continually reeducating themselves in the latest sales techniques, technologies and tools to stay on the cutting edge. They are keenly attuned to studying any shifts in the marketplace and that could effect the disposition of a project .
- Analysis of competitive product (pros & cons)
- Analysis of the target market for product
- Product design analysis
- Pricing Strategies for effective sellout
- Budget for cost effective Advertising and Promotional Campaign
- Theme & Brand Development for project
- Development of advertising and collateral material and strategic media buys
- Sales office design and implementation
- Site and Sales office signage
- Website Development
- Internet positioning including effective Blogging and free real estate listings
- Placement of no cost P.R. opportunities
- Broker incentives and marketing campaign
- Grand opening, Broker and VIP events
- Management Reporting on sales, traffic, media and demographics
- Knowledge on the most effective mix of units, amenities, design, options, upgrades
- Constant updates on competitor sales, programs and top sellers
- Loan assistance with preferred lenders and/or mortgage brokerage with persistent followup to insure buyers obtain loan approvals
- Ongoing Management and training of experienced sales staff to insure they are product specialists and top closers
- Contract Administration and follow up to coordinate a smooth process for buyer and seller
- Implementation of options and upgrade program
- Closing Specialists to assist in escrow, title, deposits and punch items for fast, easy closings
- Customer Service for walk-through, customer care and referral program